THE LOGO ITSELF REPRESENTS THE COLOR BELT SYSTEM IN TAEKWONDO (WHITE, YELLOW, GREEN, BLUE, RED AND BLACK)
Atzmus/atzmut (עצמות from the Hebrew עצם etzem) is the descriptive term referred to in Kabbalah, and explored in Hasidic thought, for the divine essence.
THE ROYAL MARK
The logo leans masculine but doesn’t
discriminate any more feminine participants. The symbol feels New Mexican, but also calls
to the word Atzmus, meaning essence of God. There is movement, there is power, but there’s
also balance represented in the symbol. Seven lines representing the days of the week,
The slogan came to happen as we were training many of the students declared that what we were doing “was hard”, suddenly the idea came to life when Mr. Will Frost said to his twin girls training “we are here to do hard things”.